Tier 1 · Grey GooseThe wedding island bar
A statement bar built into the décor, so the drinks become part of the night guests talk about.
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Experience strategy / Bacardi
One wedding programme, scaled to every celebration.
A brand usually turns up at an Indian wedding as one bar. I mapped the Bacardi portfolio across the whole wedding, then split it into three tiers so the same idea works for a palace wedding and a corporate gala. Those tiers became the bar programme hotels now sell.
01 / The brief
Be part of the wedding,
not just the bar.
Bacardi wanted a weddings platform across seven categories, from single malts to tequila. But weddings vary enormously: a ten-function destination wedding and a 300-guest reception need different things, and one fixed package fits neither.
Guests don’t remember the menu or the flowers. They remember the first toast and the first dance. So the platform had to put Bacardi inside those moments, at any scale.
The bar and moment images on this page are AI concept renders of the proposal, not photos of built events.
02 / The idea
Gather. Celebrate.
Remember.
The platform follows the wedding from start to finish, with a moment for every function, from the welcome drink to the farewell brunch.
- Before
Gather
Beverage consultation, signature cocktails, forecasting and gifting.
- During
Celebrate
Luxury bars, mixologists and interactive cocktail moments.
- After
Remember
Personalised bottles, recipe keepsakes and a farewell brunch.
03 / The moments
A moment for
every function.
I designed a signature experience for each part of the wedding, each tied to one brand. The tiers decide which of these a wedding gets.
ArrivalIn-room hamper
Miniatures from every brand, with mixers and snacks, waiting in each room.
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Welcome · Bombay SapphireBotanical welcome
Tea rituals, herb serves and a cocktail named after the couple.
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Mehendi · Bombay SapphireThe blue botanical bar
A Bombay Sapphire bar with small games to earn a drink.
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Cocktail night · Grey Goose AltiusGoosebumps shots
A caviar bump, then an ice-cold Altius sip. A small jolt to open the night.
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Haldi · PatrónThe Picante garden
Fresh ingredient wall, smoked salt and live-fire finishing.
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Baraat · Dewar’sThe Karobar
A running bar that moves with the procession, with cocktail pouches to carry.
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Wedding · Grey GooseThe martini moment
Tableside martinis, a his-and-hers menu and monogrammed picks.
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After party · Grey GooseAfter Dark
Espresso martinis, ice luges and cocktails named after the couple’s songs.
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04 / The tiers
One ecosystem.
Three scales of celebration.
The moments stay the same. Each tier changes how many functions Bacardi covers and how far each one goes.
- 1World-class weddings
The bar is the talking point
Destination, palace and celebrity weddings. Every function, fully immersive.
- 2Luxury weddings
Premium, at scale
500 to 1,000 guests at leading venues. One signature bar per function.
- 3Social & corporate
Compact and elevated
Galas, launches and milestones. One premium bar for the evening.
| Function | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Welcome drinks | |||
| Mehendi | |||
| Sangeet | |||
| Wedding | |||
| Sundowner | |||
| Reception | |||
| After party | |||
| Farewell brunch |
05 / What each tier looks like
Three tiers.
Three bars.
The deck shows one bar for every function. Here is one from each tier.
Tier 1 · Grey Goose
Tier 2 · Whole portfolioThe premium welcome bar
The first stop for every guest, with floral styling, luxury glassware and personalised menus.
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Tier 3 · PatrónThe social bar
One elegant centrepiece that suits a smaller wedding function or a corporate evening.
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06 / From pitch to sell-in
The tiers, rewritten
for hotels.
Hotels and banquet teams needed something shorter to put in front of a couple. I turned the tiers into three bar levels, each tied to how many cases the wedding orders. Bacardi’s support grows with the order.
Live · Mostly approved, in rollout
- 15Cases · The Premium Bar
A strong foundation
A 16-ft bar, bartenders, a wedding cocktail menu and bar props.
- 20Cases · The Curated Bar
Mixology and storytelling
Adds a dedicated mixologist and a photo moment.
- 30Cases · The Bar Takeover
The signature bar
Adds a top-30 bartender and a DJ or pre-wedding shoot.
| Deliverable | 15 cases | 20 cases | 30 cases |
|---|---|---|---|
| 16-ft bar setup | |||
| Bartenders | |||
| Wedding cocktail menu | |||
| Bar props | |||
| Mixologist | |||
| Photo opportunity | |||
| Top 30 bar mixologist | |||
| Pre-wedding shoot / DJ |
View the brochure deliverables
The same bar, scaled to the celebration.
The complete proposal
Elevating every celebration,
one experience at a time.
The full 40-slide platform deck, followed by the hotel brochure.