Art direction and creative strategy across spirits, luxury and B2B tech. I shape identities, experiences and the systems behind them.
Brands I’ve worked with
Case study / Brand & information systems
A shared design language for a growing SaaS brand, carried through playbooks, product identities and everyday communication.
Sub-product identities: ConsentIn and SignStation.
Brand architecture and visual systems.Case study / Art direction & experience
Indian craft, culture and performance brought together for the launch of Longitude 77, with a visual direction that extended beyond the event.
Pieces of media coverage for the collective launch.
Reported by White Media Marketing. Collective project result.
Strategy / Experience concept
A padel tournament imagined as a social club, connecting the game with challenges, shared rituals and reasons to stay.
Play Card connecting the event journey.
Concept proposal; an organising idea, not a measured outcome.
AI Lab / Spatial exploration
Three visual worlds for the Himalayan Bazaar, using AI-assisted exploration to connect storytelling, materials and spatial presentation.
Creative worlds for one Himalayan Bazaar.
Directional concepts, not photographs of a built experience.Art direction
A visual point of view carried through campaigns, launches and the details that make an experience feel connected.
About my practice
L77 launch
Experiments with AI across brand systems, packaging, spaces and print. The inputs, iterations and design decisions behind the work.
Studies in colour, observation and composition, alongside my design practice.
Visual communication for Serendipity Arts Virtual.
A fitness identity across Sweat Project, Sweat Retreat and Sweat Life.
Brand identity for Capulus Beans coffee.
Identity, menus and illustrated icons for a Mexican diner and bar.
Visual identity for a handcrafted sourdough bakery.
Selected branding work for Ignite Your Digital Agency. Final project scope to confirm.
Branding and collateral for the AMD Achievers Club retreat in Cape Town.
Design work for Art Deco Mumbai.
Branding for a Diageo single malt collective, carried through menus, cue cards and passports.
A branding pitch for Seagram’s 100 Pipers Play for a Cause.
A shoppable-email carousel, designed as one continuous artwork.
A carousel introducing Leegality’s HR document workflow inside Darwinbox.
Leegality ads for eSigning and eStamping.
A product deck for Leegality’s vendor agreement workflows.
Within the Leegality story ↗A Leegality case study on Federal Bank’s digital paperwork.
Within the Leegality story ↗Selected SaaS communication and information-design work. Add the brief, final examples and individual contribution.
Within the Leegality story ↗Selected SaaS communication and information-design work. Add the brief, final examples and individual contribution.
Within the Leegality story ↗Selected SaaS communication and information-design work. Add the brief, final examples and individual contribution.
Within the Leegality story ↗A Leegality playbook on preventing eSign failure for Indian BFSIs.
Within the Leegality story ↗A gift box for Godawan single malt.
The Art of Luxury cocktail menu.
Summer cocktail menu for The Oberoi Sukhvilas.
A Nikkei cocktail menu printed as circular leaves.
Cocktail menu for Altos.
Packaging design and illustration for Glenfiddich.
Menu and tabletop collateral for Black Dog.
A postcard and gift packaging for Don Julio.
Selected Leela design work. Exact deliverables and project title to confirm.
Print work for Bailey’s.
Pitch deck design for Awaaz / Vakya.
A presentation template system.
Campaign posters for The Singleton.
Key visual for the Imperial Blue gin launch.
Key-visual design. Confirm scope, year and final campaign assets.
Campaign or digital communication work from your notes. Exact format and ownership need confirmation.
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Art director, creative strategist and divemaster, based in the Andaman Islands.
I grew up painting, studied art, and have spent the past eight years working in design. What I love most is taking an intangible idea, a feeling, a 'vibe', and transforming it into an identity, a visual world, an experience that hits the spot.
My work moves between strategy, art direction and execution. I develop concepts, work through how they look and function, and build the systems and details that help teams bring them to life.
The Andamans have been home for six years. Diving and the ocean are a big part of my life here, alongside a painting practice I return to when I can.
