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Smirnoff Minty Jamun shelf talker — Smirnoff Minty Jamun / point of sale

Smirnoff Minty Jamun

A counter-top unit and a shelf talker for a new flavour. Point-of-sale proposals for the launch of Smirnoff’s Minty Jamun, made with Extento for Diageo. I used AI to render a full set of display options in days, each one sent with its build spec, so the client could choose from something close to real.

Client / Studio: Diageo · SmirnoffExtento
Role: Art direction · Retail display
Year: 2026
Tools: ChatGPT · Illustrator · Photoshop

01On the counter

The counter-top unit

Put the new 90 ml bottle within reach at the counter, and make the flavour impossible to miss.

Each render went to the client with its dimensions and materials. For the pour unit:

Overall: 720 × 320 × 340 mm
Bottle tray: 300 × 300 × 170 mm
Header board: 320 × 540 mm, 18 mm MDF, direct UV print

Purple counter unit with a pouring bottle above a tray of 90 ml bottles — The pour. A printed board unit with the bottle caught mid-pour over a glass of ice, and a tray of 90 ml bottles below.

Lit counter unit asking What’s your flavour today, with a sampler — The sampler. A lit header asks “What’s your flavour today?” and points to a Minty Jamun serve, with the bottles on a glowing plinth.

Lit acrylic counter unit with three Smirnoff flavours on steps — The range. Lit acrylic steps put Minty Jamun in the middle of Smirnoff’s flavours, on a base that reads “The world’s No. 1 vodka”.

Three stacked lit acrylic cubes holding Minty Jamun bottles — The tower. Three stacked cubes of frosted, lit acrylic, each one stocked with Minty Jamun and marked with Smirnoff on every face.

02In the aisle

The shelf talker

Stop shoppers in the vodka aisle, where a whole shelf of Smirnoff looks alike.

AI put each talker onto a real-looking shelf, so the client could judge it at the size and distance a shopper would.

Tall purple shelf talker with a patterned band — The blade. A tall purple blade with the bottle, a patterned band and one line: “Minty Jamun is your flavour today.”

Shelf talker with a red Smirnoff shield in a supermarket aisle — The shield. The bottle and its serve in a cut-out, above Smirnoff’s red shield asking “What’s your flavour today?”

Slim purple shelf talker on a wide liquor shelf — The wave. A slimmer blade with flowing purple shapes, sitting between the vodkas and the gins.

Purple shelf talker with a red shield asking What’s your flavour today — The bottle. The simplest version: the bottle on purple, with the red shield hanging below the shelf edge.

Hanging shelf display with a cocktail on a turntable, Rotate to discover — Rotate to discover. A hanging display with the serve on a turntable, inviting shoppers to turn it and find the drink.