2.25B
Digital reach for the launch, with 307+ pieces of media coverage.
Hello,
I’m Mallika.
- Art director
- Creative strategist
I started as a painter, and now build identities, launches and experiences for spirits, luxury and B2B tech.
Brands I’ve worked with
Across the practice
Art direction
I look at every project as a whole, so the big idea and the smallest detail say the same thing. Most of my art direction is for events, launches and brand activations, the space between brand and experience: I set the visual world and carry it through every stage, screen and touchpoint.
L77 launch
Try.
Learn.
Try again.
Experiments with AI across brand systems, packaging, spaces and print. The inputs, iterations and design decisions behind the work.
Personal practice
Paintings & studies.
Studies in colour, observation and composition, alongside my design practice.
I Wish I Was A Fish
Today I Am
Suede Bloom
Selfie 101
Archive
01
Branding
Serendipity Arts Virtual
Visual communication for Serendipity Arts Virtual.
Sweat Project
A fitness identity across Sweat Project, Sweat Retreat and Sweat Life.
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Capulus Beans
Brand identity for Capulus Beans coffee.
En Canto
Identity, menus and illustrated icons for a Mexican diner and bar.
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Khameeri
Visual identity for a handcrafted sourdough bakery.
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IYDA
Selected branding work for Ignite Your Digital Agency. Final project scope to confirm.
02
Events
AMD Cape Town
Branding and collateral for the AMD Achievers Club retreat in Cape Town.
Art Deco Mumbai
Design work for Art Deco Mumbai.
Malt Collective
Branding for a Diageo single malt collective, carried through menus, cue cards and passports.
Play for a Cause
A branding pitch for Seagram’s 100 Pipers Play for a Cause.
03
SaaS
Netcore
A shoppable-email carousel, designed as one continuous artwork.
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Darwinbox Carousel
A carousel introducing Leegality’s HR document workflow inside Darwinbox.
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Basic Ad Plan
Leegality ads for eSigning and eStamping.
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Vendor Agreement Deck
A product deck for Leegality’s vendor agreement workflows.
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Federal Bank Case Study
A Leegality case study on Federal Bank’s digital paperwork.
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Webinar Posts
Selected SaaS communication and information-design work. Add the brief, final examples and individual contribution.
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KFS Playbook
Selected SaaS communication and information-design work. Add the brief, final examples and individual contribution.
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Gold Loan Playbook
Selected SaaS communication and information-design work. Add the brief, final examples and individual contribution.
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Accessibility Playbook
A Leegality playbook on preventing eSign failure for Indian BFSIs.
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04
Menus & Print
Godawan Gift Box
A gift box for Godawan single malt.
Camellias Menu
The Art of Luxury cocktail menu.
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Oberoi Menu
Summer cocktail menu for The Oberoi Sukhvilas.
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Koishii Menu
A Nikkei cocktail menu printed as circular leaves.
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Altos Menu
Cocktail menu for Altos.
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Glenfiddich / Packaging
Packaging design and illustration for Glenfiddich.
Black Dog Menu & Table Top
Menu and tabletop collateral for Black Dog.
Don Julio Postcard
A postcard and gift packaging for Don Julio.
Leela
Selected Leela design work. Exact deliverables and project title to confirm.
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Bailey’s
Print work for Bailey’s.
05
Presentations
Awaaz Pitch Deck
Pitch deck design for Awaaz / Vakya.
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Valence Templates
A presentation template system.
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06
Campaigns & Social
The Singleton
Campaign posters for The Singleton.
Imperial Blue KV
Key visual for the Imperial Blue gin launch.
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Oppo KV
Key-visual design. Confirm scope, year and final campaign assets.
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Complyverse
Campaign or digital communication work from your notes. Exact format and ownership need confirmation.
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07
Web
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Mallika Joshi.
Art director, creative strategist and divemaster, based in the Andaman Islands.
I grew up painting, studied art, and have spent the past eight years working in design. What I love most is taking an intangible idea, a feeling, a 'vibe', and transforming it into an identity, a visual world, an experience that hits the spot.
My work moves between strategy, art direction and execution. I develop concepts, work through how they look and function, and build the systems and details that help teams bring them to life.
The Andamans have been home for six years. Diving and the ocean are a big part of my life here, alongside a painting practice I return to when I can.