Art direction and creative strategy across spirits, luxury and B2B tech. I shape identities, experiences and the systems behind them.
Brands I’ve worked with
Case study / Brand & information systems
A shared design language for a growing SaaS brand, carried through playbooks, product identities and everyday communication.
Sub-product identities: ConsentIn and SignStation.
Brand architecture and visual systems.Case study / Art direction & experience
Indian craft, culture and performance brought together for the launch of Longitude 77, with a visual direction that extended beyond the event.
Pieces of media coverage for the collective launch.
Reported by White Media Marketing. Collective project result.
Strategy / Experience concept
A padel tournament imagined as a social club, connecting the game with challenges, shared rituals and reasons to stay.
Play Card connecting the event journey.
Concept proposal; an organising idea, not a measured outcome.
AI Lab / Spatial exploration
Three visual worlds for the Himalayan Bazaar, using AI-assisted exploration to connect storytelling, materials and spatial presentation.
Creative worlds for one Himalayan Bazaar.
Directional concepts, not photographs of a built experience.Art direction
A visual point of view carried through campaigns, launches and the details that make an experience feel connected.
About my practice
L77 launch
Experiments with AI across brand systems, packaging, spaces and print. The inputs, iterations and design decisions behind the work.
Studies in colour, observation and composition, alongside my design practice.
A fitness identity across Sweat Project, Sweat Retreat and Sweat Life.
Identity, menus and illustrated icons for a Mexican diner and bar.
Visual identity for a handcrafted sourdough bakery.
Brand identity for a digital agency.
Visual communication for Serendipity Arts Virtual.
Brand identity for Capulus Beans coffee.
Branding and collateral for the AMD Achievers Club retreat in Cape Town.
Design work for Art Deco Mumbai.
Branding for a Diageo single malt collective, carried through menus, cue cards and passports.
A branding pitch for Seagram’s 100 Pipers Play for a Cause.
Campaign posters for The Singleton.
Key visual for the Imperial Blue gin launch.
A shoppable-email carousel for Netcore.
Black Friday and Cyber Monday social ads.
A carousel introducing Leegality’s HR document workflow inside Darwinbox.
Leegality ads for eSigning and eStamping.
A product deck for Leegality’s vendor agreement workflows.
A Leegality case study on SBFC’s paperless gold loans.
A Consentin deck on data protection in healthcare.
A Leegality case study on Federal Bank’s digital paperwork.
A Leegality playbook on preventing eSign failure for Indian BFSIs.
A gift box for Godawan single malt.
The Art of Luxury cocktail menu.
Summer cocktail menu for The Oberoi Sukhvilas.
A Nikkei cocktail menu printed as circular leaves.
Cocktail menu for Altos.
A limited-edition bottle label for VH1 Supersonic, from the first options to the one that shipped.
Menu and tabletop collateral for Black Dog.
A postcard and gift packaging for Don Julio.
Print work for Bailey’s.
A presentation template system.
Slides for a Google AI workshop.
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Art director, creative strategist and divemaster, based in the Andaman Islands.
I grew up painting, studied art, and have spent the past eight years working in design. What I love most is taking an intangible idea, a feeling, a 'vibe', and transforming it into an identity, a visual world, an experience that hits the spot.
My work moves between strategy, art direction and execution. I develop concepts, work through how they look and function, and build the systems and details that help teams bring them to life.
The Andamans have been home for six years. Diving and the ocean are a big part of my life here, alongside a painting practice I return to when I can.
